Bingo, a traditional game played in the United Kingdom in halls and at fundraising events, has been revitalised in recent years with hundreds of sites now offering the chance to play bingo online and the majority of them now have television adverts appearing every hour and mobile apps for us to keep playing even when we leave the house – it seems we can’t get enough of it.
So just why has it come back into popularity? It was incredibly popular during the 1980s with it becoming one of the pastimes that had people flocking to their local halls on a weekly basis and many going even more regularly than that. However, it became somewhat stereotypicalised by people assuming it was the game that older, retired people would play; getting together with their friends from the retirement home and winning enough money to cover a bag of chips… a generalisation which was pretty unfair but which had a catastrophic effect on the game as a whole around the UK. Until recently of course.
It’s the kind of game that literally anyone (over the age of 18) can play, because it’s not a game of skill or talent, it’s all about being lucky, listening out for the numbers being called out and marking them off on your game card.
This means there’s a real thrill involved with anyone able to win whether you’re an absolute beginner playing in the hall or online for the first time or somebody who goes on a daily or weekly basis. There’s nothing quite like the moment when you realise that you’ve completed a line, two lines or a full house and realising that you’ve just won some money, and the online platforms have made it possible to win hundreds, even thousands without having to leave the house – and it’s the increased access that has contributed to bringing bingo back to life.
The various online platforms have done plenty of research into just who plays bingo, finding out their target market and then catering for their every need. If you look into professionally-researched studies into online bingo trends, it’s easy to see that they’re all focussing on young women or those who work at home by using bright colours like purple and pink to entice them to their sites.
This then has a knock-on effect for the halls as a lot of these women are highly sociable, playing the games on their tablets or laptops and chatting with friends and other players through the online chat features; which then leads them to trying out a traditional hall on a weekend or weeknight instead of going to the usual houses or bars for entertainment.
While talking in the traditional halls is often viewed as being frowned upon, the game is becoming much more of a social occasion with halls offering food and drink to customers, allowing them to make it into a fun night out; and this all stems from the chat features and social integrations on the online games at majestic au.
You tend to find that a lot of the typical halls have made the move into the online space and it’s easy to see why – they’re making up for lost time and money. The customers who don’t visit the halls can still visit their brand website to play so it’s covering all bases – just like a high street store with an online ecommerce site, it’s catering to all audiences and reaching out and appealing to as many as possible – and boy is it working!